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Trading Basics

Bulls vs. Bears:
How to Make Money When the Market Crashes

6 min readJanuary 1, 2026

⚡ Key Takeaways (TL;DR)

  • Bulls profit when the market goes UP. They buy low and sell high.
  • Bears profit when the market goes DOWN. They sell high and buy back low.
  • In Futures, you can "Short" (sell) a contract you don't own—you're selling a promise to deliver later.
  • Professional traders see the market as a two-way street—opportunities exist in both rising AND falling markets.

Most people treat the stock market like a one-way street. They buy a stock, cross their fingers, and pray it goes up. If the market crashes, they lose money.

But professional traders see a Two-Way Street. To a pro, a market crash isn't a disaster—it's just an opportunity to profit in the other direction.

To understand how this works, we need to meet the two eternal rivals of the financial world: The Bull and The Bear.

The Rivalry: Buying vs. Selling

In our app's story mode, we set the stage with a simple scenario. The price of Gold is currently $2,000. Two traders are looking at the same chart, but they see two completely different futures.

The Bull (The Optimist)

The Bull believes the market is going UP.

  • Strategy: Buy Low, Sell High.
  • The Trade: "Gold is going to $2,500! I am Buying!"

The Bear (The Pessimist)

The Bear believes the market is going DOWN.

  • Strategy: Sell High, Buy Low.
  • The Trade: "It is a bubble! I am Selling!"

The Confusion: How Do You Sell What You Don't Own?

This is where most beginners get stuck. In our lesson, the Bull asks the Bear a logical question:

"Wait... you don't have any Gold in your pocket. How can you sell it?"

This is the secret weapon of the Futures market.

The Bear replies:

"I am selling a CONTRACT. I promise to deliver it later."

When you "Short" (sell) the market, you are essentially issuing a promise. You sell a contract to someone at today's high price ($2,000), promising to give them the gold later.

You are hoping that by the time you have to deliver, the price will have crashed to $1,500. You can then buy the gold cheap, hand it over, and keep the $500 difference.

The Outcome: Who Won?

In this module's scenario, the market collapses. The price of Gold drops from $2,000 down to $1,800.

📉 The Bull is Devastated

He bought high and is now holding a losing bag.

🎉 The Bear is Celebrating

She "Sold" at $2,000 and the value of that contract is now in her favor.

Pop Quiz

If Gold is at $2,000 and you believe it will crash to $1,800, what position should you take?

💡 Hint: Think about which direction profits when prices fall.

Key Vocabulary

If you want to survive in the market, you need to speak the language:

  • Long (Bullish): You bought something hoping it goes up.
  • Short (Bearish): You sold something hoping it goes down.

In the Futures market, going Short is just as common as going Long. There are no extra rules or restrictions; you are simply taking the opposite side of the bet.

Practice: Bulls vs Bears Trading

Current Price
$2000.00
Scenario 1 of 2

The market crashes! Gold drops from $2,000 to $1,800.

If you went SHORT, you profit $200! If you went LONG, you lose $200. This is why Bears love crashes.

💡 Key Concept:

In Futures, you can profit from both rising AND falling markets. Bulls go long (buy), Bears go short (sell).

Can You Spot the Bear?

Knowing the difference between a Bull and a Bear is easy. Understanding the mechanics of why they win is the hard part.

Our app breaks down these complex concepts into simple, interactive stories. Don't just guess what "Short Selling" means—play through the scenario and see the math for yourself.

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